Welcome package created for customers in Ducati dealerships who choose to finance their bike with Ducati Financial Services. Package includes a brand book created to welcome customers to the Ducati Financial Services brand, and educate them on the benefits they will get by financing their motorcycle with Ducati Financial Services. A one-sheet is also provided in one of the folders for important first payment information and contact info. The opposite folder is designed to hold all of their financing paperwork from the dealership, including a business card.
I was the lead designer on this project and created two concepts for the overall package and then executed the client's selected concept to project completion while working closely with a copywriter on content development for the book and one-sheet.
Role: Lead Designer