Amanda & Alex are high school sweethearts who got engaged on May 9th, 2013 will finally become husband and wife on October 4th, 2013. I call it "a marriage 11 years in the making." Amanda approached me with this job on the day she was engaged, telling me she just wanted fall colors in the design. I went with a rusty pumpkin orange and plum with another purple as an accent and teal. Typefaces used are Neutraface Display and Wishes Script Bold.
Deliverables were Save-the-Dates, Invitations, RSVP cards, Bridal Shower Invitations, Recipe Cards (for shower gifts!), Table Numbers, Escort Cards, special table thank-you cards, hotel card designs for out-of-town guests, a poster for the bar, poster for the ceremony, a special thank you for each place setting, cards attached to hot sauce favors, and Thank-You cards.
Bubble Beasts is a line of hygiene products for kids. Each bottle or container has a unique monster that kids can associate with baths, brushing their teeth, or other hygiene routines to make them a more positive experience. The bright colors and big eyes are meant to attract the attention of both boys and girls under the age of 8. Bubble Beasts products are designed to look attractive enough on a bathroom counter or displayed proudly in a shower both to serve as a reminder for kids and fit in with the aesthetic of a bathroom.
Current hygiene products for kids are so overly decorated with characters kids already associate with their favorite TV and movies. These characters introduce a new set, specifically focused on hygiene and getting clean. The bottles are all small enough for kids to handle and are decorated with copy and product names to make kids laugh when they're old enough to read.
Products: Hair Brush, Hair Gel, Shampoo, Conditioner, Detangling Spray, Hand Soap, Hand Sanitizer, Lotion, Body Wash, Bubble Bath, Mouth Wash, Flossers, Toothpaste.
Featured in Le Fourquet (Issue 27) seen online here.
trks.it is a patent-pending technology that tracks any user who clicks on links that you share on any digital platform (social media, e-mail, etc.) from any source. The WordPress plugin was developed by WebMechanix (and so was the website), and I was responsible for both the branding and design of the marketing website for the plugin.
This website and branding was designed and developed during my time at WebMechanix. Check out the live website developed by them here.
Top Level Domains Infographic
A Generic Top Level Domain (gTLD) is a domain name extension. Ones that are most common and familiar are .com, .net, .org and so on. In October 2013, there were roughly 22 gTLDs available. Soon, there will be roughly 1,400 released. About 700 of them will be released to the everyone, while the other trademarked ones (such as .nike or .ibm) will not be available to the general public.
As of January 3, 2014, 44 gTLDs have been released.
This infographic was created for the WebMechanix Blog and was published on January 27, 2014 with a post written by Brian Thackston. It was designed to teach readers about the new and old gTLDs, what to expect, and what it can mean for their business. Read the full post at the WebMechanix blog here. Also posted on Visual.ly by our very own Brian Thackston and can be seen here.
This infographic was created for the WebMechanix Blog and was published on February 24, 2014 with a post written by Brian Thackston. It was designed to teach readers about multi-channel funnels, how they can help their business and marketing, and different types of channels. Read the full post at the WebMechanix blog here.
"Does your organization know which digital channels make the biggest impact during the conversion process? Is social media worth the time you’re putting into it? Should you shutter your monthly newsletter and focus elsewhere?
Answering questions like these are (kinda) easy with Google Analytics Multi-Channel Funnels reports. These let you dig into your website’s conversions and find out how much each of digital marketing efforts are paying off. Now, there are a ton of caveats to this, but it is generally true!
So, let’s take a quick look at what multi-channel reporting is and how you can use it to qualify your marketing efforts."
The DC Metro
The Metro in Washington DC is the nation’s second-largest heavy rail system, with 5 rail lines (and a sixth one under construction), about 106 miles of track and 86 stations. And that doesn't even include the bus system. Washington DC was officially founded back in 1790 and serves as the United States capital under the Constitution. The city is full of historical landmarks, unique tourist spots, and political buildings. Currently, the Metro system is used primarily by commuters both in DC and around Maryland and Virginia.
In this rebranding and information design project, my goal was to appeal to a new crowd - the visitors of Washington DC. I wanted the map to become much clearer and less cluttered, and brand the Metro so that it no longer looked like the New York City subway system. The map shows how easy it is to get to a variety of landmarks and points of interest throughout the area. Along with a map redesign, new Metro cards were developed as well as signage system.
In a collaborative class sponsored by Walt Disney Imagineering, our team comprised of two graphic designers, a production designer, creative writer, and two industrial designers created a food truck concept to be used for special events. The truck was to be placed on the Odyssey Bridge between World Showcase and Future World and needed to fit the theme of both sides of Epcot. Together, Team Food Truck created a custom food truck design, branding materials, custom tables, chairs, and umbrellas, and queue line interactivity with guests.
The Refueling Station is Wall-E's robot fuel station that he has developed that serves healthy, organic fuel for robots. Unfortunately, while taking a break from working, other robots destroyed and set fire to his business, leaving him with nothing but scraps. With the help of Eva, the two rebuild using the scrap metal and parts from the destruction.
Like Wall-E's home/garage, the food is presented on a rotating display and delivered on a conveyer belt. The menu board is also easily changed for various events such as the Food & Wine Festival and Flower & Garden Festival. While waiting in line, guests can look through viewfinders at various spots around the park and while looking in, they can see Eva flying by or Wall-E cleaning up trash. There is also an open opportunity for an "every day" menu to be developed so that the truck can become more permanent.
Amy's Omelette House
Amy's Omelette House is a local restaurant from my hometown that has a special place in my heart. They primarily specialize in breakfast food, and have over 200 different omelettes both ordinary and extraordinary. Despite how amazingly great the food is and the overwhelming amount of omelettes on their menu, the branding and menu needs some serious cleanup and updating. I wanted to create something nostalgic and with less clutter than their old logo.
Below is the menu designs with the new logo I created, as well as the logo applied to the various deliverables I created (Photographs coming soon). One menu is all of the omelettes, the other for "everything else."
G4P: Georgians for Prosperity
G4P is a poverty reduction initiative program open to all Georgians with financial need and helps them work with education and financial assistance programs.
Of the four logos the team presented, mine was chosen to be printed on the team's collateral materials and presented at the final client meeting. The logo focuses on three words that are significant to G4P: community, collaboration, and caring. The icon is based on a neighborhood subdivision grid, with three pieces that work together to form a heart, representing the care and kindness G4P wants to give it's clients.
My primary responsibility as production manager and research manager, was designing the media kit booklet for investors as well as assist in printed material production for the client presentation.
Nationwide Food Waste
It's mind-blowing how much food is wasted nationwide (and globally) especially on a consumer level. I designed two magazine spreads that show the staggering statistics in an interesting way that compares how much food we buy with how much food we waste. I also created my own pictograms and graphs to further enhance the design. A second format for the design that could be used in other applications, shown at the bottom of this page.
Curial is designed for smaller sizes and large blocks of text, so it would benefit designers working on a book or publication in situations with lots of paragraphs. It was created with strokes using a b-style pen nib and has an overall look of if courier met comic sans to make a great body text typeface.
Interested in downloading Curial for use in some of your projects? Contact me for a free download of the .otf!
How to Pack a Suitcase
"How to Pack a Suitcase" is a design for a shirt folding board that will fit easily inside a suitcase to instruct users on how to properly pack a suitcase for airline travel. It will allow travelers to pack all of their belongings in a single bag with ease, while also teaching them about TSA regulations for carry ons and liquids.