Dollywood is a theme park in Pigeon Forge, Tennessee partially owned by Dolly Parton. The theme park has 8 roller coasters, over 30 rides and attractions, shows, craftsmen, and beautiful views of the Smoky Mountains at every turn.
We recognized that one of the biggest challenges that Dollywood visitors face is navigating the park in a seamless way. Users can zoom in and out on the park map to check out points of interest, get directions to their favorite places, and see wait times for rides. They can also check out the daily show schedule, create a profile to get alerts when the park is open for extra hours, make lists of their favorite places, and more.
Our first release was in November 2017, just in time for the holiday season. We added some new features in a second release before the spring/summer season in March 2018. It's available on the iOS App Store here.
Role: UI Designer
2018 Winner Graphic Design USA Best in Web + Digital + UX Design: Apps
For decades, Clyde's has taken pride in sourcing high-quality meats, seafood, poultry, and fresh produce in every season, often local and sustainable. Clyde’s focuses on delivering value through good food and good spirits and strives to create better food every day, believing the best food starts with the best ingredients. We created a new monthly campaign that features different local ingredients and the sourcing of them through local purveyors.
We took the look and feel we began to establish when we redesigned the website and used those colors and patterns blended with images of fresh produce and locally-sourced seafood. Each month, we produce posters to put inside each location, banner ads, print ads in local publications, and social media assets.
Responsive website design for a local family of restaurants, Clyde's, that features locally-sourced and sustainable ingredients in all of their menu items.
I was the lead visual designer on this project and worked with the UX design team on developing a site design that could translate across all locations. I also helped oversee a photoshoot of the menu items featured on the website.
See the live website for Clyde's here.
Role: Lead Designer
Visual design for Host 2 Coast (Android and iOS), an app that allows users to find food and dining in airports. Users can enter their location while in the airport to find restaurants nearby in the terminal, access menus, pre-order select items, and schedule a pick-up time up to four hours in advance.
I helped lead visual design for the interface of the app for iOS and Android based on approved wireframes and a look and feel established by the existing HMSHost brand. I also created a Style Guide to hand off to developers for the creation of assets beyond our original scope.
Currently available on iOS through the App Store.
Website design for the Internet & Television Expo (INTX), a live and interactive event from The National Cable Television Association (NCTA).
I designed the interior pages and a website style guide to show how modules throughout the site should look and work with the other elements of the interior pages.
Concept for rethinking the IA and UX of Food Truck Fiesta, a site where people in DC, Northern Virginia, and the Maryland suburbs can locate food trucks in their area.
This project was part of a 5-week UX workshop I participated in with other designers, art directors, and copywriters. The deliverables were a content audit of the current site, an updated sitemap/IA, user stories, sketches, wireframes, and a mobile prototype of our wireframes.
A year after the workshop, I came back to the project and began designing the screens, developing a style guide, and making some minor UX changes.
See the prototype on Marvel here.
Materials for launching Assist by AOL (formerly AOL HelpMe), a tech support service from AOL.
I worked on creating email templates, décor for the call center, apparel and swag for Assist by AOL employees, and a printed welcome kit for new users.
Infographic created for AARP to send out in emails and turn into a landing page to help members make decisions about when they should begin collecting Social Security by answering some common questions.
I wanted to make a confusing process seem a little more friendly with a bold color palette and simple iconography.
Responsive website design for DataBlink, an authentication and transaction signing product protecting online users and their banking transactions. The site features scrolling animations to better illustrate the complex way the product works.
I designed the interior pages and prepped them for handoff to DataBlink’s development team. Since Pappas_DMI also developed the brand, I created a website and brand style guide to show how different elements work together in printed and digital materials.
Developed by DataBlink
Packaging design for Blind Dog Bakery cookies. Blind Dog Bakery is run out of Union Kitchen in DC and the cookies are renowned throughout DC as the best chocolate chip cookies in the city.
I created a design that uses fun polka dot patterns and different palettes for each flavor. The card insert and front sticker makes the packaging shelf-stackable.
Agency & Photography: Cherry Blossom Creative
Illustration: Lauren Friedman
Infographics created for the Webmechanix company blog to help drive visitors to the blog and sell the company’s services to prospective clients.
I created these infographics during my time as the sole designer at Webmechanix from 2013-2014.
4/10/14 - Your Website May Have a Weight Problem
Wedding stationery set and supplementary materials for Amanda and Alex Gilbreath's 2013 wedding. Amanda only knew she wanted purple (her husband’s favorite color) and a warm color scheme since they would be married in the fall.
I created save the dates, invitations, RSVP cards, bridal shower invitations, recipe cards used at the bridal shower, signage for the ceremony and reception, table décor and placecards, tags for favors and a whole lot more. I used a bold color palette that reflected the bride and groom’s preferences and focused on typography since there was so much information.
Featured in AIGA's Member Gallery in January 2014.
Package design for "Bubble Beasts", a concept for a children’s line of hygiene products designed to encourage children to get excited about bath time and daily hygiene.
I created a logo for Bubble Beasts and individual monster illustrations for each of the products in the line.
Products: Hair Brush, Hair Gel, Shampoo, Conditioner, Detangling Spray, Hand Soap, Hand Sanitizer, Lotion, Body Wash, Bubble Bath, Mouth Wash, Flossers, Toothpaste.
Student work created while attending Savannah College of Art and Design
A typeface designed for smaller sizes and large blocks of text created with strokes using a b-style pen nib.
Interested in downloading Curial for use in some of your projects? Contact me for a free download of the .otf.
Various logo designs & applications for different clients